The New Nespresso Coffee Machine

The New Nespresso Coffee Machine

Nespresso’s ad campaign features winsome women exchanging adjectives about their coffee: “dark, very intense, balanced, delicate and smooth.14.coffee machine nespresso ” The company is all about establishing an ethos, and its machines are as much a part of the experience as a glass of Champagne or a plate of truffles.

The first Nespresso e-commerce site opened in 1998, and the first boutiques in 2000.14.coffee machine nespresso The following year, China’s admission to the World Trade Organization ushered in lower-cost rivals. In its heyday, the brand offered a story consumers were keen to tell themselves: that for a premium, they could get the cafe-quality drink of their dreams in the comfort of their own homes.

As a marketing triumph, it was undeniable.14.coffee machine nespresso But as the world became more conscious of climate change, consumer enthusiasm began to wane. The company’s sales slumped. The stock sank, and its investors lost confidence. And then, last summer, a new ad appeared on YouTube. Over shots of waterfalls, farmers and thoughtful-looking agronomists, the narrator spoke about ecosystems, about farmers, about recyclable aluminium.

This is Nespresso’s attempt to revive the romance with its machine and its pods, to reassert its place in the market.14.coffee machine nespresso Its CEO, Guillaume Le Cunff, who replaced the longtime boss, Jean-Paul Gaillard, has a big challenge ahead.

To make a Nespresso, you insert a capsule into the machine and pump hot water under high pressure through it. The result is a cup of espresso-style coffee in a range of sizes, or a lungo or cappuccino topped with a cap of froth. The Original line makes 1.35-oz espressos and 3.70-oz lungos, while the Lattissima series adds milk-frothing capacity.

All of the machines have sleek, modern designs and come in a variety of colors to match your kitchen’s aesthetic. The smallest and most compact Vertuo Pop can fit on your countertop while still making five sizes of drinks, including hot or over ice. It also comes with an Aeroccino milk frother, so you can make a latte or cappuccino with a touch of a button. And if you want to try something new, Nespresso’s subscription service lets you sample different blends before investing in a full machine.